Nobody really bothers to use black and white business cards any longer. And why should they? Black, white and gray are dreary colors by themselves. They are great background colors, complimentary colors and basic colors for fonts and borders, but you definitely want to use color to spruce up the overall look of your business cards. In case you haven't noticed, most color schemes feature two to three colors (even if they are variations of the same shade), with black, white or gray being the complementing color. Full color business cards stand out, while black and white ones fade into the background.
When contemplating the design of your full color business cards, it's good to keep some things in mind. First, you'll need to decide if you are going to follow through with the horizontal layout for your full color business cards, or if you're going to go for the not so traditional vertical design. Then you'll need to pick a color scheme. Remember, you're wanting color business cards, so choose something that uses one or two bold colors. Finally, choose your fonts, text color (dark gray or black with a color accent usually works best), add your images, decide upon embellishments, and then send off for printing!
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